AV MARKET HANDLE IT - As organizations continue to deploy
new collaboration spaces such as audio visual integrated rooms and huddle
spaces, there is an upcoming trend around the consumer of these offerings. But
what does you understand exactly? The AV world has seen more and more users
bringing consumer devices to work and even using consumer based services to get
their work done (file sharing, video conferencing, etc). A similar trend is
starting to occur on the AV side.
Users are now opting for same video equipment’s and putting
them into the meeting and boardrooms to make the presentation done. Further,
some organizations have taken simple off the shelf devices (USB web cameras,
microphones, etc.) that they can buy at Best option or other retailers and are
using those to build their collaboration rooms.
So, is this a good thing or a bad thing? It really depends
upon your formal needs. In some cases these consumer technologies provide a
decent audio or video experience. In this case, the quality can be “good
enough.” And in some cases it’s enough works for people.
A person who has been looking for work told me a story about
his online meeting with a recruiter. He was asked to join a Video call to
discuss his qualifications and previous job experience. Immediately upon
joining the call he was not able to watch the face of the recruiter because the
video was so distorted. Her audio was bit better but was difficult to hear.
During the course of the interview, he felt less confident and had a hard time
concentrating because he was not able to see whom he was talking other than a
few blurry pixels.
The recruiting example is a case of when “it’s good "is
not optimal
On the other hand, the ancient AV approach has been to
develop with an AV vendor and have them design and implement a professional
solution based on the business needs of the customer. The result is a perfect
solution that provides a high quality user experience with business level
technology. This often proves to be the best solution when quality and
experience matter most.
There is an upcoming trend now where professional AV OEMs
are bringing some consumer opted properties to their requirements.
Manufacturers are now offering AV solutions in an assembled way. Essentially
these products provide a complete room solution from hardware to control system
and all the programming in between. These solutions are easy to buy and easy to
deploy for an AV solution provider and do not require the time or money
associated with designing a solution. These solutions make the challenges of
designing audio and video solutions much faster
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